I have always wanted to trust brands and supplements that promised me to the moon and back but ultimately the shady and dubious ‘proprietary blends’ had me back out from investing both my money and my time into them. Isn’t this exactly how most of us feel when it comes to choosing the right brand or the right supplement for our fitness and physique goals?

For so many lines of ‘Innovative and Discounted products’, the transparency factor becomes a huge ‘No-No’, and this most frequently translates to cheap excipients and under-dosage of the key ingredients in the profile.

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You must have, someday strode to the supermarket, looking at the vitamins and supplements aisle and thought- “I don’t know if I’m doing this right!”. Many fitness supplement brands are popping in the market overnight and a lot of them slap a label with fancy names, a whopping price, and sell that stuff to you with cheap fillers and inefficient dosages.

You consume them daily alongside your workout regime, hoping to get those coveted muscles or better performance and when you see nothing happening, you give up on your fitness regime as a whole.

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